Increase your business ROI with Data Cleansing Solutions
by
John S
Data is a very crucial now-a-days, it’s very important to maintain and cleanse data on timely basis. Well maintained data can gain higher ROI for your marketing efforts. It is very essential that all organizations must have right data for their marketing drives from their large data sets, cleansing such large data sets must be a challenge but can be handled. Data Cleansing involves removing and identifying errors from the inconsistent data to have a high quality database. The most common reasons for inconsistent data is missing information, invalid data, etc.
Many organizations have various problems regarding their database raised by their sales and marketing teams such as incorrect spellings, duplicates, missing email ids, etc. No matter whatever marketing strategies you try but the data decay issue is a still major concern for most of the organization. As it is very difficult to manage the data refresh real-time and the blank information in the database makes it a worst nightmare. So how do you think marketers will overcome this nightmare and live peacefully with highly accurate database?
There are various vendors in the market who can help you with the Data Cleansing Solutions, but can you judge how good these service providers are, will they cleanse your entire database with identifying the missing information and updating the same in your database.
Marketers are investing greatly in their lead generation strategies to manage their lead cycle. While the main aspect of lead generation strategy always starts with cleansing and updating your database which is very essential for lead generation campaign success.
Data cleansing solutions are generally aimed at creating a data review and cleansing process for your specific needs to make sure that data is cleansed and enriched periodically. You can use any of the data management tools like salesforce, marketed, etc. but all depends on the data you have in these tools. How good the data is in your CRM systems will help you gain higher ROI. Here are few data hygiene issues which most of the marketers will related to
‘Data which is not refreshed on frequent intervals tends to get out dated after a certain period of time
‘As people are now constantly changing jobs, their contact details also get changed and it may not be updated in CRM, leading it to be a outdated record
‘Having wrong email id’s is also a problem, just a small spelling mistake in the email id won’t help in reach out to that prospect
‘Wrong tagging of the contacts will be a major problem, if you are targeting people in marketing and your CRM has used wrong tags for few marketing personals then you may miss out on targeting those contacts
Data cleansing solutions helps to gain more customer knowledge, allowing you to gain more insights of new market opportunities and streamline your marketing ROI effectively. The reason why you need to cleanse your database is every organization needs to have:
‘Data Standardization for adding additional fields as per client’s requirements
‘Filling in the missing gaps to gain more insights of your target audience
‘Enriched data to keep your data away from hassles of multiple data formats
‘Data Verification of clean and verified database
SMARTe’s Sanitizer is all about
data cleaning solutions
and enriching your contact data to smoothen your sales and marketing process.
For more information, why not go through our data cleansing solutions service or contact us on smarteinc.com/contact/
Article Source:
eArticlesOnline.com
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